You may have seen the Costa Express machines in garages and shops - chances are we did the graphics that appear on them or around them. We started working with Costa Express in 2012 and as well as a wide range of marketing collateral we created bespoke graphics for over 400 locations.
We were asked to create a mailer that would inform retailers of the benefits of installing a Costa Express machine. Our solution was a leaflet that replicated the footprint of the machine when unfolded.
The leaflets were a resounding success, it was clear to the retailer that each machine could net them on average £40k per year.
As well as Point of Sale materials we were asked to create training materials that fitted in with the Costa brand.
As well as exhibition material we were tasked with branding the mobile coffee stalls.
Some projects required very fast turnarounds. That's one of our strengths. We are nimble and flexible enough to make sure that we deliver on or ahead of time.
A number of projects involve co-branding which has it's challenges. Ensuring that the promotion is brand compliant for both partners is critical.
